Badoo is a social network founded in 2006 by Russian entrepreneur Andrey Andreev. The company, headquartered in Soho, London, is owned by a company based in Cyprus. In September 2011, the British magazine published an article explaining Economist1 great opportunity for Badoo to become "one of the leading Internet companies in Europe" due to the discovery of a new and large market share. Badoo is a social network that allows meeting new people through the Internet.
In May 2012, the company announced it had reached 150 million registered users worldwide. The portal operates in 180 countries and is most active in Latin America, Spain, Italy and France. Badoo is ranked 52 of the most popular web site in France and 117 globally, according to Alexa Internet.2 In July 2011, Badoo.com was ranked 59 of the most visited websites in the world, with 46 million monthly unique visitors, ahead of CNN.com (position 60). Badoo is growing at a fast pace: 150,000 new people register on the web every day.
A study in 2009 on the protection of privacy in social networks 45 Badoo stood at one of the last positions. [Citation needed]
Andrey Andreev, Badoo's founder, remains focused Badoo strategy and development of new products and new projects for Badoo is continually renewed and updated both on the web and on mobile platforms, says the company's website. Besides being founder of Badoo, has created other successful online businesses: SpyLog, Begun and Mamba.ru
Jessica Powell is the director of business development for the company. Powell has over a decade of experience in the digital industry, having held various executive positions in Europe, and the United States and Asia. Before joining Badoo was Director of Communications and Public Affairs at Google, responsible for the strategy of internal and external communication of the company in the area of Asia and the Pacific.
The principal business of the company is Andrew Parker. Parker is responsible for managing all financial, legal and administrative aspects of Badoo. His career path has gone through companies like PricewaterhouseCoopers, Sony or V2 Music Group.
Among the new additions to the team is Benjaming Ling Badoo, exejecutivo of Google, such as Google COO. From his position of Chief Operating Officer, Ling will oversee product development, engineering, business and corporate development, as well as alianzas.3